Hi, I’m Jen — the crazy plant lady behind Salt Your Soul Gift Co. Many of you have heard my lengthy story, so for the newbies I’m condensing it because let’s be real -- we live in the 10 second TikTok era.

Okay let’s go. My journey started in 2019 when, despite a good career and two wonderful kids, I felt lost in a deep depression that I couldn’t dig out of. I needed a new perspective, so I took a road trip from Florida to Santa Fe, NM, and decided to surrender to life’s unpredictable magic. And by magic I might be referring to 🍄 but that’s a story for another day 🤫😜

I also immersed myself in new experiences — from energy healing and meditation (still have ADHD, still can’t do it) to creative adventures like hiking every morning with my new doggie friends and finding peace in the quiet and magical Santa Fe Salt Cave. I was introduced to crystals, I became enchanted by nature, I went to therapy. I hiked A LOT, making myself so tired that my brain had no choice but to slow down. I drove 28 hours across the country by myself, darnit, and that counts for something! Anyway, it sounds a little silly but that transformative month reshaped my world, helping me trade a life defined by grief for one fueled by creativity and connection. With anxiety and depression still sprinkled in here and there but hey it’s like, WAY better now

Here's where the shop came in. Fast forward three years, and I left my marketing career behind to build a space that’s as vibrant and healing as the experiences that saved me. Salt Your Soul is a blend of metaphysical musings, nature-inspired treasures, a sprinkle of snark (okay a lot of it), and a whole lot of heart — it’s my safe haven where I learn, grow, and share with you every day.

February 2025 update: since opening in 2022, our shop has moved to a bigger space, welcomed 25 local artists, doubled our inventory, and blossomed into a community hub with bustling indie markets and plant swaps. I still face anxiety and moments of depression, but every chat and kind word reminds me I’m not alone. Your support means the world to me and keeps my spirit lifted.

XOXO,
Jen